02/02/2010

AP Press Release


(Read the Spanish-language version here)


The Associated Press and Univision Communications launch sweeping study of the opinions and experiences of Hispanics in the United States

The Nielsen Company and Stanford University To Conduct Research and Analysis

NEW YORK -- The Associated Press (AP), the largest and most trusted source of independent news and information, and Univision Communications, Inc., the premier Spanish-language media company in the United States, announced today their collaboration to explore the opinions and experiences of Hispanics in the United States. The project involves a comprehensive national public opinion survey of 2,000 Hispanics on a wide-ranging set of topics, including matters of culture and identity, political attitudes, demographic trends, and patterns of media use. The findings will be released in May.

The survey will have a particular focus on how Hispanics view and experience the American education system and on the impact of the economic downturn on the Hispanic community within the United States. The survey will be distinguished in the quality of the methodology used, which will enable bi-lingual and Spanish-only Hispanics to participate in the survey in the language they prefer.

The AP and Univision are working with The Nielsen Company, the world’s leading marketing and media information company, and Stanford University, one of the world’s leading research and teaching institutions, to help create the survey and gather data. Stanford’s participation in the project is made possible by a grant from the Bill & Melinda Gates Foundation.

“Hispanics are an increasingly important part of the cultural, political and economic landscape of the United States, yet there are very few good media polls of Hispanics. AP is proud to be working with such an outstanding group of collaborators to conduct such a sweeping study of Hispanics,” said Trevor Tompson, AP’s director of Polling.

“Our goal is to use this information to continue in our mission of informing, entertaining and empowering the Hispanic community,” said Ceril Shagrin, executive vice president, Corporate Research, Univision Communications Inc. “In addition, by partnering with these powerhouse institutions to obtain valuable information about the fastest growing population segment in our nation, Univision can better guide partners in how best to work with, and reach, Hispanics in this country.”

The survey results will be featured in a series of AP reports made available in all media formats and on Univision’s television, radio and interactive platforms.

About The Associated Press
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP.

About Univision Communications, Inc.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company is active in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.

Media Contacts:

Jack Stokes, Associated Press
212.621.1730
jstokes@ap.org

Monica Talan, Univision
212.455.5331
mtalan@univision.net

Douglas Darfield, The Nielsen Company
813.220.7837
Douglas.Darfield@nielsen.com